This GTI banner campaign brought the car and its features to life and put the german pre-tuned car into the hands of users. Banners also featured headlines referencing the German Heritage, and performance of the GTI with lines such as Fast as schnell, German engineering in da haus, and Auf Wiedersehen, sucka. During the first month of the campaign alone GTI sales were nearly 80% above VW sales forecasts.

In the Smoke Banner users bring to life a simple and exhilerating burnout.

In Pinball, users launch themselves across the information superhighway quickly traveling out of the site they're on - and across sites like Yahoo, Maxim, eBay, Myspace - and then return to the site they started from.

The Paddleshifter Banner put the paddleshifting feature in the hands of users so they could race their GTI.

The Unpimp Banner let users unpimp an auto.

Smoke

Pinball

Paddleshifter