VW FEATURES/JETTA SAFE HAPPENS

The "Safe Happens" campaign brought to life a singular message, "The Volkswagen Jetta ranks high in crash testing." Online consumers got to have fun in a crash facility, crashing the cars they configured into a wall with humpty dumpty, giant lizards, UFOs, and more. This message struck a chord with prospective buyers. Sales jumped over 35% percent compared with a year earlier.

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