We've branded each of Virgin Atlantic Airway's sixteen US flights to London. Each of the flights had a flight number, but we have also given each flight its own name, personality, sound and vibe. We branded the flights because Virgin Atlantic flights are events in the sky--not just typical airline flights-which are a way to get from point A to B. We needed a platform to be able to illustrate the different flight experiences--as Virgin's onboard experience is like none other (with an onboard bar and inflight massages).

We've created a separate microsite for each of the different flights as well as a hub page (virginatlantic.com/flights) that has links to all of the different flight number microsites. The microsites have an area where passengers can post reviews of the different flights--and the sites give people an opportunity to see which flight personality is most like their own. From The Suite Dream to The Lo Pro to The Networker--we know there is something for everyone.