MILLER LITE TASTE TRIAL

The Great Taste Trial, the case of Miller Lite versus Bud Light, was fought not only on TV but via the web, over phones and with podcasts. These elements combined to expose the fact that Bud Light had changed its recipe in response to Miller Lite’s recent run of taste test wins and beer festival gold medals. Upon further review, it was conclusive: Miller Lite still has more taste.

CLICK ON THUMBNAIL TO LAUNCH CREATIVE