We launched the MOTORmate campaign centered around a mythical online retailer for motoring enhancement products. The campaign showcases MINI’s signature look and handling capabilities via MOTORmate’s fun, entertaining products that supplement MINI’s performance features and motoring culture. The content comes to via MOTORmate’s website. The site features the G-Face simulator – which lets users upload photos of themselves or friends and then see what it will look like to have G-Face, TV spots, product descriptions, testimonials and online ordering. The three products sold include Hey Horn, the friendly alternative to regular honking; G-Whiz, the G-Face Indicator that tells motorers when they’re experiencing too many G-forces so they can avoid getting G-face; and MOTO-GO GRIP, whisks away sweat so you can motor harder and experience pain-free whiptastic handling. And yes, all MOTORmate products are real and for sale.

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