We wanted to show the world that Jetta drivers are a unique bunch. Different from any other driver. But to do this we needed cold hard data. So we set out to create the most exhaustive study in the history of the automobile industry. Our research peeled back the sheet metal and discovered the true identity of the Jetta owner.

To accomplish this we asked a bunch of questions. And in the spirit of the Kinsey Repot, TheJettaReport.com asked personal, probing questions to discover the true attitudes of all car owners. Not just Jetta owners. This extensive collection of data provided a clear picture of how Jetta owners are into all sorts of stuff. From using sun block and reading autobiographies to legalizing marijuana and donating to charities.

Besides finding out what made Jetta owners tick we also answered another big question. “Could research and statistical analysis work to raise Jetta sales?” While the campaign was running sales were up 35.6 percent compared with a year earlier. Yet another surprising stat. Thanks to a simple website that showed people how they statistically compared to the Volkswagen owner.

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