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With the success of BK's various advertising campaigns, from Subservient Chicken, to the Whopperettes,
Whopper Jr, to the King himself, a dynasty of characters has been created for the fast food chain. What better way to make these BK personalities a bigger part of our customers' lives than to go beyond advertising and include them in engaging, interactive consumer entertainment? Each game gives you control over a BK character in a number of different game-playing scenarios, pocket-bike racing, bumper cars, and a unique form of stealth adventure where you're able to go behind the mask of the King.
The promotion was a huge success, getting millions of consumers to voluntarily interact with the brand and contributing to an incredible 40% spike in quarterly profits. But it didn't end there. The games were also a big success in the video game market as well. Within 2 months, BK stores had sold over 3.2 million games, besting Xbox-favorite, Gears of War, for the coveted title of the best-selling video game of the holiday season. If we added it all up - the games have been played over 20 million times for about 1,302 years worth of gameplay/time spent with the King. This promotional effort not only cut through the clutter, engaging customers in a way that TV or print campaigns can never do, but it became a piece of cultural entertainment that people actively sought out and paid money for the chance to interact with. Truly a customer experience worthy of the King. |
