BRAMMO SHOCKING BARACK

To publicize Brammo, we rode Enertia Electric Powercycles from Detroit to DC, retracing the infamous route taken by the Big Three automotive CEOs. And while they traveled in private planes at $12,000 per person, we made the trip on $5 in electricity. Once in DC, they asked for handouts. Our plan? Present Obama a homegrown solution to the transportation crisis.

The project hub was a lo-fi blog, ShockingBarack.com. It served as a real-time:

• recruitment tool
• makeshift social community
• springboard for grassroots activism

The itinerary was fully crowd-sourced, with strangers helping the riders find electricity, food and shelter.

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