| |
|
BURGER KING WHOPPER VIRGINS
Burger King travels over 20,000 miles to find people who have never eaten a burger and conduct the world’s purest taste test.
What tastes better, Whopper or Big Mac? To answer the age-old question once and for all we asked people with no preconceived notions and no exposure to advertising. People who didn’t even have a word for burger. Only they could give us an honest, unbiased opinion based on taste alone.
Hiring award winning director Stacy Peralta to document our story, we set off to meet Inuit of Greenland, Transylvanians of Romania and Hmong of Thailand and give them their first burger ever.
Teaser TV, print and banners announced our experiment to the world, directing the curious to WhopperVirgins.com. Visitors saw just how far we were prepared to go to prove the universal appeal of the Whopper. Immediately the internet and international media was buzzing with the news. And the countdown was on for the launch of the short film announcing the results.
After one week, and countless blog comments and news stories, the documentary debuted. New TV, print and banners announced its release.
|
