BURGER KING TOO SPECIAL

The BK Steakhouse Burger. The burger so special, people might think you think you’re special. And if people are going to assume you think you’re special, best give them proof that you are special so they don’t think you’re just arrogant. The Steakhouse News Specializer invited users to upload a photo, enter some basic personal info and become the focus of a human interest TV news segment. Whether you had negotiated the landing of a jetliner or discovered a living specimen of a fish thought extinct for over a century, the short video could be uploaded to Youtube as proof that you were exactly as special as people may have thought you had thought you were.

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