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WHOPPER SACRIFICE
We have too many Facebook friends. Too many childhood buddies, x-lovers and random co-workers, and for some reason we never want to delete any of them.
Whopper Sacrifice gave people an excuse to clean up their friend list. All you had to do was answer this question: What do you love more, your friends or the Whopper?
And people had no trouble answering it. Only four days after launch, tens of thousands of people had been sacrificed. Because of the viral nature of the campaign, the application was spreading like fire. And that’s where the problems started.
Sacrifice, it seemed, went against the very nature of Facebook’s business plan. Social networks are all about creating connections, not cancelling them, and our quickly growing application was sacrificing more friendships than Facebook was comfortable with. While we both tried to accommodate each other’s goals, in the end, when faced with the prospect of removing the social/viral component that made Sacrifice so much fun, we chose to sacrifice Whopper Sacrifice.
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